A look at a company that was built via online video marketing and social media platforms – the one… the only…Dollar Shave Club. Geared to men, but enjoyed by some women, it has created a name for itself in the shaving community as well as subscription-based products. There are strengths and weaknesses, markets used and markets to gain, but the opportunities are endless. Using some broad data via census reports and records, the marketing plan can be narrowed down in the first big step with their help.
This video blow will go through who they are, who their target market is and where they could go.
Please enjoy my first video blog on the subject…have I mentioned I have a huge fear of public speaking and this was a bit too close for comfort. Please go easy on me : ) !